BEcome an
Early Adopter
The First Fully Integrated LBE Audio Platform
AuralReality
It's All About.
Project Overview:
AuralReality [ˈɔːrᵊl riˈæləti]:
This European Research & Development project develops an integrated software ecosystem for immersive audio authoring, multi‑zone playback, and acoustic digital twins. It creates new workflows and technical possibilities to develop audio content and system design. It adresses tasks that are error-prone or even impossible to achieve with existing systems. The target market is the location based entertainment (LBE) sector.
Why it matters
The global LBE and immersive entertainment market is growing rapidly, with increasing demand for interactive, emotionally resonant experiences. Audio is a core driver of presence, storytelling, and guest engagement.
Publicly funded
AuralReality is a R&D project funded under FFG / IraSME, running from 2025–2027. This Project is supported by the Federal Ministry for Economic Affairs and Energy (BMWE) on the basis of a decision by the German Bundestag.
Building The Future of Audio for LBE
Partners
-
DELTA Soundworks
Experts in immersive audio production, spatial sound design, and creative workflows for LBE.
-
atmoky
Leaders in spatial audio technology, real‑time rendering, and perceptual acoustics.
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HLRS
The Höchstleistungs-rechenzentrum Stuttgart is a research institute and a High Performance Computing Center.
Half of the storytelling ability is sound.
Joe Herrington, Principal Media Designer for Disney parks in the Imagineering department
The AuralReality Advantage
Audio Imagineering:
Individual engineering of creative visions
Communication Tool:
Bridge creativity and engineering
Digital Twin:
Smarter decisions before and during installation
Maximizing Cost Efficiency:
Avoid costly mistakes, faster deployment, reduced on site time
Hardware Agnostic & Scalable:
Works across diverse setups, from theme parks to museums to exhibitions
Deep Dive
- Interactive audio
- Reactive to real-time data (Guest flow, weather, you-name-it)
- Personalized guest experiences
- Localization
- Support multiple story-lines
Apply to Get Early Access
Benefits for early adopters
Gain exclusive early access to cutting‑edge spatial audio technology developed by leading European partners in audio programming, simulation, and immersive audio design.
Early access to the AuralReality toolchain before public release
Hands on collaboration with researchers, sound designers, and technology developers
Visibility as an innovation partner in a European R&D project
Requirements
I run or work for one of the qualified venues:
Themeparks &
Family Parks
Museums &
Exhibitions
Immersive
Attractions
Events, Fairs
Installations
This venue needs immersive experiences
Possible Contributions
A pilot project
Venue & experience related 3D design & BIM-Data
User studies & prototype testing
Interviews about workflows and operations
General feedback